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Showing posts from April, 2023

Essential AND Attainable for every Entrepreneur

Innovation is essential in any business…It’s a key component to differentiating yourself from your competition, and giving you a unique competitive advantage.  Striving to be new, better and different allows your company to stay relevant and service your clients even better.  Innovation also helps to distinguish between the  leaders  and the  followers .  It helps you achieve optimal market advantages and uncover new opportunities.  Innovation also leads to change.  Which in turn causes angst and resistance among many business stakeholders and/or team members.  When I sense someone fears change, I simply reposition what innovation really means… Continual improvement.  When you think about it this way, it doesn’t seem so overwhelming, does it?  What business owner doesn’t have at least  one  thing they’d like to improve in their business? I don’t know one who doesn’t.  No matter how big or small it is… Always remember that the smallest hinges can swing the biggest doors.  The truth is, ...

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Obstacles rooting your future?

Oftentimes, failure to attain our goals and realize our full potential is a direct result of our  limiting belief system .   We all have them. Our beliefs are deep seeded  (basically anchored)  in our subconscious mind.  For example, have you ever caught yourself making a statement like, “I’m not good at time management” or “I’m terrible with numbers so I won’t understand financials”?  These are examples of limiting beliefs that people  construct in their mind that they then think to be true.  They then become beliefs that falsely define you, and keep you from making good choices. They limit you from taking advantage of opportunities. They keep you “stuck” and unable to move forward.  They remain in your subconscious as “truths”, therefore your conscious mind believes them to be true and acts accordingly.  Ultimately, limiting beliefs keep us trapped in a negative state of mind and therefore become the root obstacles that deter us from living the life we truly desire. What causes our l...

From Data to Decisions: The Power of Algorithmic Attribution in Marketing

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Algorithmic Attribution (AA) is one of the  latest   methods that marketers have   to measure and optimize  the  performance of their marketing  channels.   AA  helps marketers increase  their  return on investment   through smarter investment decisions   for each dollar they spend . While algorithmic attribution comes with   many advantages  however, not all companies  are  qualified .   Some do not have access to  Google Analytics  360/Premium  accounts , which   make algorithmic attribution  available. Algorithmic Attribution  Its Benefits Algorithmic  attribute  (or Attribute Evaluation Optimization or AAE) is  a data-driven, effective  method  of evaluating and optimizing  marketing channels.   It  allows marketers to pinpoint  the channels that  are driving   results while maximizing media expenditure  across  different channels . Algorithmic Attribution Models can be  constructed using  Machine Learning (ML) and  constantly updated and trained to   improve  accuracy.   They  are...